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Calling all Local Business Owners — Want Year-Long Exposure While Supporting West Roseville Community Events?
We’re now inviting businesses to become 2026 Annual Sponsors of the West Roseville Neighborhood Associations (Westpark, Fiddyment Farm, Solaire, & Creekview) for West Roseville community events and programs.

Your sponsorship helps support some of our most loved neighborhood traditions, including:
Summer Movie Nights
National Night Out
Photos with Santa
Halloween Decoration Contest
Christmas Light Contest
Letters to Santa

With annual sponsorship opportunities ranging from $250 to $2,000, businesses of different sizes can get involved while receiving visibility throughout the year — not just for a single event.
Year-long brand exposure opportunities
Multiple sponsorship levels available
Support a local nonprofit community effort
Tax-deductible sponsorships

Check out our video at the link below to learn more about our sponsorship opportunities:
https://wna.rcona.org/donate/2026-sponsors

2026_NASponsorship_Flier_FINAL.pdf
Say goodbye to clutter: Spring cleaning events
Happening in April and May!
Streamline your spring cleaning by participating in a complimentary spring clean-up organized by the City of Roseville and the Roseville Coalition of Neighborhood Associations (RCONA). Seize the chance to declutter your space, reclaim your garage, and dispose of unwanted items at no cost!
2026 Event Locations
Saturdays from 8 a.m. to 2 p.m.
April 11: Bridgeway Church, 8150 Industrial Avenue
April 25: Bridgeway Church, 8150 Industrial Avenue
May 9: St John’s Church, 2351 Pleasant Grove Blvd
May 30: Saugstad Park, 100 Buljan Drive
(all events are RAIN or SHINE)
 
Remember to assemble your unwanted items the night before, ensuring that they only include acceptable materials. Items not accepted at the clean-up events can be delivered to the Western Placer Waste Management Authority Materials Recovery Facility (MRF) for a fee. Visit wpwma.ca.gov for details, fees, and hours of operation. You can also schedule a doorstep pick up of some Household Hazardous Waste and e-waste. Visit the Roseville City website for details.
 



If you want to volunteer at a Spring Cleanup event, go to the following link:
https://www.signupgenius.com/go/8050E44ADAC2DA1FC1-62071319-2026 



Cleanup article for newsletters v2026.pdf
 
A signed waiver is required (by our insurance company) for all volunteers. Minors must have a waiver signed by a parent or guardian. Thank you.    
 
Waiver for RCONA_NA Volunteers 2026.pdf
Serve your community on a board or commission
The Roseville City Council is accepting applications from citizens 18 or older residing within the City limits of Roseville interested in serving on the following boards and committees:
Economic Development Advisory Committee (two vacancies)
*Appointees must live OR work in Roseville.
Grants Advisory Commission (three vacancies)
Local Sales Tax Citizen's Oversight Committee (one vacancy)
Planning Commission (three vacancies)
Submit your application to the City Clerk by 4 p.m. on Friday, May 22.
Learn more and apply

Union Pacific Siren Testing
On Wednesday, May 5, at noon, Union Pacific Railroad will be testing their emergency notification siren. Residents in the vicinity of the rail yard may hear the test siren.
Here are steps that we recommend all residents take to prepare for any emergency that might affect our region:
Register for Placer Alert: This is an emergency notification system used by our Fire and Police departments to notify residents of emergency situations that may affect them and would be used in conjunction with the Union Pacific siren should there be an incident at the railyard where residents needed to be notified.
Be prepared should you need to evacuate: More tips on how to be prepared can be found at www.ready.gov.
Read more

Come celebrate the Dry Creek Greenway East Trail grand opening
Saturday, May 9
10 a.m. – noon
Come celebrate the completion of Phase 1 of the Dry Creek Greenway East Trail. Bring the whole family and enjoy the new, approximately two-mile, paved multi-use pathway.
Event highlights:
Community booths: Nature, safety, and wellness tips
Guided walks
Kids Zone: Scavenger hunt, games, music, and photo booth
Celebrate Bike Month: Join the region and log rides to win prizes
Learn more

Participate in Walk, Bike & Roll to School Day
Join your friends and neighbors and choose an active way of traveling to school. Get moving for Walk, Bike and Roll to School Day on Wednesday, May 6.
Don’t forget to check the Safe Routes to School interactive map to find your best path.
If you’re driving near schools, be alert for extra pedestrian and bicycle traffic.
Learn more and participate

Get rolling during May is Bike Month
Enjoy the outdoors with Roseville's Bike Month activities. Explore how active and sustainable transportation choices can benefit air quality and our physical health while having fun.
Whether you're commuting, exercising or out for a leisurely ride, every trip makes a difference.
Learn more about May is Bike Month

Spring Craft Fair at Vernon Street Town Square
Mark your calendar for Saturday, May 23 and head to Vernon Street Town Square for the Spring Craft Fair. Browse one-of-a-kind handmade goods from talented local artisans.
Guests 21+ can stop by the Craft & Sip Corner to enjoy a mimosa while creating a seasonal craft.
Craft Fair details

Concerts on the Square 2026
The 2026 Concerts on the Square lineup is here! Join us for great music all summer long:
June 20: Urgent (Music of Foreigner)
July 18: Maroon Vibes – The #1 Maroon 5 Tribute Band
August 15: Bee Gees Fever (Music of the Bee Gees)
September 19: Summer Night City – The ABBA Tribute
Gates open at 6:30 p.m., shows start at 8 p.m. Grab some food truck favorites, visit the beer garden and claim your spot. Free admission.
Concert details

Blaster Blitz returns
Blaster Blitz is back at Mahany Park on Saturday, June 6! Round up the whole family for an action-packed day of foam dart battles, challenges, live music, food trucks, vendors and nonstop fun.
Space is limited… get tickets now before prices go up.
Get tickets for Blaster Blitz


AI for Business: Practical uses for finance, marketing, and support
Join us at the Roseville Venture Lab on Wednesday, May 6, from 6 – 8 p.m, to learn how AI can help you plan campaigns, create content, and execute marketing workflows. You’ll see a live demo, real-world examples, and practical ideas you can apply right away.
Learn more and register

Kickstart your culinary business and apply for Roseville Rising
Are you ready to turn your passion for food into a thriving business?
Join Roseville Venture Lab for Roseville Rising: Food, a 10-week program designed for culinary entrepreneurs who are eager to launch their concept or strengthen and grow an existing food business.
You’ll gain insights from industry experts, develop a strong business foundation, and connect with a supportive community of like-minded innovators. Spots are limited, so now is the time to take the next step in your culinary journey.
Apply now

Get ready for Mulch Mayhem
Looking to save water and keep your garden thriving this summer? Mulch Mayhem is back! Roseville water customers can pick up free mulch on Saturday, May 16, from 8 a.m. to noon at 9100 Foothills Blvd.
Mulch is a simple yet powerful tool for water conservation. Adding just 2-3 inches around trees and plants can save up to 30 gallons of water per 1,000 square feet while reducing evaporation, controlling weeds, and improving soil health.
Learn more about Mulch Mayhem

Free oil filter exchange every weekend in May
Every weekend in May, Roseville residents can bring in their used oil filter to participating AutoZone locations and receive a new FREE oil filter while supplies last. Funded in part by CalRecycle, this program makes it easy to recycle properly and keep used oil filters out of the landfill.
Learn more about participating locations

Atlantic/Vernon Street Traffic Improvements Project update
Median work temporarily closed the southbound lane on Vernon Street between the Atlantic and Vernon Street intersection and Lincoln Street. This closure will last through mid-May.
Please travel with care through the work area. Allow extra travel time.
Learn more about this project

Explore current job openings
Client Services Supervisor
Dispatcher II
Police Systems Security and Compliance Technician
Principal Accountant (Internal Control Accountant)
Project Supervisor
Senior Accountant (Grants)
Soccer Official I/II/III
Therapeutic Recreation Specialist
Find more opportunities and sign up to receive job notifications at roseville.ca.us/jobs. Follow our new @team.roseville Instagram to explore our innovative and dynamic City culture and what it's like to be a part of #TeamRoseville.
Apply now
UPCOMING CITY MEETINGS
View meeting agendas and minutes
City Council Meeting - 6 p.m., Wednesday, May 6
Planning Commission - Thursday, May 14, meeting has been canceled.
Parks & Recreation Commission - TBD
Transportation Commission - 6 p.m., Tuesday, May 19
Public Utilities Commission - 6 p.m., Tuesday, May 26
Grants Advisory Commission - Tuesday, May 12, meeting has been canceled.
Design Committee - Thursday, May 21, meeting has been canceled.
Senior Commission - 2 p.m., Wednesday, May 13
Economic Development Advisory Committee - 1:30 p.m., Tuesday, July 28
OPEB Trust Review Committee - 10:30 a.m., Tuesday, June 2
With the Roseville City Council Chambers at 311 Vernon Street currently under construction, please refer to your council and commission agendas for current meeting locations. 
Meetings can be viewed on the City’s YouTube channel.


311 Vernon Street, Roseville, CA 95678
(916) 774-5200 | roseville.ca.gov
        
Information sourced from the Federal Trade Commission (FTC). 

Have you ever received a text or email warning you that something is wrong with one of your online accounts? Maybe it says your streaming account is about to be suspended unless you take action immediately. It might even include a link that claims to help fix your account’s problems. The message seems urgent and real. But is it?
Your first instinct may be to click the link to resolve the issue quickly. Don’t click. There’s probably nothing wrong with your account. In fact, it’s likely a phishing scam. Phishing occurs when scammers impersonate legitimate companies through emails or texts to trick you into giving up sensitive information.


Common Signs of Phishing Scams:
A phishing email or text might:
Claim suspicious activity: It says there have been log-in attempts you didn’t make — but there haven’t been.
Report a problem with your account: It claims there’s a problem with your account or payment information — but there isn’t.
Ask for confirmation of sensitive information: It asks you to confirm personal or financial details — but you don’t need to.

What Real Companies Won’t Do
While legitimate companies may contact you via email or text message, they won’t send links asking you to update payment information or account details through a link. Only scammers use these tactics. Even opening a suspicious link without entering any information can put you at risk, as scammers may install harmful malware on your device.

How to Stay Safe
Don’t click on links in unexpected emails or texts. If you’re worried something might be wrong with your account, contact the company directly using a verified method, such as a link or phone number you know is legitimate.
Report phishing: If you think you’ve accidentally shared sensitive information, take action quickly. You can:
Report the incident at IdentityTheft.gov and get a recovery plan.
If you clicked on a suspicious link, update your security software and run a scan to look for viruses and malware.

Where to Report Phishing Scams
Report the phishing attempt to the FTC at ReportFraud.ftc.gov.
Forward suspicious text messages to SPAM (7726).
Forward suspicious emails to the Anti-Phishing Working Group at reportphishing@apwg.org.

By staying alert and knowing the warning signs, you can avoid phishing scams and protect your sensitive information from cybercriminals.
By: The Roseville Police Department
 
 
Artificial intelligence (AI) is transforming the way we live and work, but it is also giving criminals powerful new tools to commit fraud. Scammers are now using AI to create highly convincing impersonations, making it harder than ever to tell what’s real and what’s fake. In 2024 alone, U.S. consumers lost more than $16 billion to cyber-enabled crimes, according to the FBI Internet Crime Complaint Center. Experts warn that AI-generated scams are expected to be one of the most significant fraud threats in 2026.

Unlike traditional scams, which often feature obvious red flags such as poor grammar or suspicious email addresses, AI-powered fraud is far more sophisticated. Criminals now rely on voice cloning, deepfake videos, and AI-generated messages to create urgent and emotional situations designed to trick victims. With just a few seconds of audio from a social media post, scammers can clone someone’s voice so accurately that it may sound indistinguishable from the real person.

Victims might receive a frantic phone call from what sounds exactly like a loved one claiming they have been injured or arrested and need money immediately. Others may receive a realistic video call that appears to be from a company executive requesting an urgent wire transfer. AI can also generate highly polished phishing emails that look identical to legitimate messages from banks, delivery services, or government agencies.

Common AI-generated scams
Voice cloning (Grandparent or relative scam)
Criminals clone a family member's voice using short audio clips found online. Victims receive a panicked call asking for immediate financial help.

Deepfake video calls
Scammers create realistic video calls impersonating business leaders, coworkers, or family members to authorize financial transfers or request sensitive information.

AI-powered phishing
Generative AI produces professional-looking emails and text messages in multiple languages that bypass spam filters and appear to come from trusted organizations.

Social media impersonation
Fraudsters duplicate social media profiles and use AI chat tools to hold convincing conversations with friends or followers, often promoting fake investment or cryptocurrency schemes.

Chatbot impersonation
Fake customer service bots trick victims into providing login credentials, account numbers, or financial details.

How to Protect Yourself
Create a secret code: Establish a family or workplace “safe word” to confirm identities during emergency calls.
Verify the source: If you receive a frantic message or call, hang up and contact the person directly using a known phone number.
Slow down: Scammers rely on urgency and panic to pressure victims into quick decisions. Take time to verify before sending money or sharing information.
Avoid clicking links: Instead, visit official websites directly.
Inspect details carefully: Look for subtle clues such as unnatural pauses in voices, unusual requests, or strange phrasing.
Report suspicious activity: If you believe you’ve been targeted, report it to the Federal Trade Commission or the FBI Internet Crime Complaint Center.

AI scams are evolving rapidly and are designed to bypass traditional warning signs by making fake interactions appear incredibly authentic. In today’s digital world, seeing and hearing are no longer proof that something is real. Awareness, skepticism, and taking a moment to verify unexpected requests can be the difference between staying safe and becoming the next victim of AI-powered fraud.
In a world overflowing with opinions, clips, conspiracies, and AI-generated answers, how do you know what’s actually true? Neil deGrasse Tyson breaks down his personal checklist for navigating the modern information landscape—yellow flags, red flags, and why evidence-based thinking matters more than ever. From scientific claims and podcasts to clipped videos and industry commentary, Neil shows you how to separate signal from noise and think like a scientist in the digital age.
From Scott Alvord, City Council Member...
Update on Post Office on the west side.
 
Our postmaster lives on the western half of Roseville so several years ago, I reached out to him to find out what it would take to get a new post office out here. He was very helpful, but he had no power to decide himself without the request coming from a federal office. But he explained what was needed.
 
Because postal service is a federal department, I had to start working with staff from Tom McClintock office, specifically Kim Pruett. She's good to work with. I asked what it would take to help get a PO and some blue drop-off boxes in western Roseville and she did some additional research. She got back to me explaining the details, so I talked to city staff, and they worked with Kim to draft a letter for our mayor to sign, formally requesting the new post office. Mayor Krista Bernasconi was all in to help. She signed it, sent it, and then we all waited.
We finally got word back that while our growth probably justified one, it would be very difficult to get one. But we were now on their radar.
But they could get us the blue drop-off boxes.
 
The Roseville Postmaster has received permission from the city and property owners to place new mailboxes throughout western Roseville at the below addresses.  They are also looking into placing more boxes as new developments throughout the city continue to expand.
 
Links to map locations:
1950 Blue Oaks
2310 Pleasant Grove
1771 Pleasant Grove
4080 Baseline
 
I haven't checked the locations to verify that they were installed but they were or will be soon.
Luckily, we have a UPS Store coming to the Plaza at Blue Oaks (by the new Raley's O-N-E).
 

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