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2026 Annual Sponsors Needed

Calling all Local Business Owners — Want Year-Long Exposure While Supporting West Roseville Community Events?
We’re now inviting businesses to become 2026 Annual Sponsors of the West Roseville Neighborhood Associations (Westpark, Fiddyment Farm, Solaire, & Creekview) for West Roseville community events and programs.

Your sponsorship helps support some of our most loved neighborhood traditions, including:
Summer Movie Nights
National Night Out
Photos with Santa
Halloween Decoration Contest
Christmas Light Contest
Letters to Santa

With annual sponsorship opportunities ranging from $250 to $2,000, businesses of different sizes can get involved while receiving visibility throughout the year — not just for a single event.
Year-long brand exposure opportunities
Multiple sponsorship levels available
Support a local nonprofit community effort
Tax-deductible sponsorships

Check out our video at the link below to learn more about our sponsorship opportunities:
https://wna.rcona.org/donate/2026-sponsors

2026_NASponsorship_Flier_FINAL.pdf
Admin

2026 Spring Cleanup Events - 4 Dates - Updated April 8th

Say goodbye to clutter: Spring cleaning events
Happening in April and May!
Streamline your spring cleaning by participating in a complimentary spring clean-up organized by the City of Roseville and the Roseville Coalition of Neighborhood Associations (RCONA). Seize the chance to declutter your space, reclaim your garage, and dispose of unwanted items at no cost!
2026 Event Locations
Saturdays from 8 a.m. to 2 p.m.
April 11: Bridgeway Church, 8150 Industrial Avenue
April 25: Bridgeway Church, 8150 Industrial Avenue
May 9: St John’s Church, 2351 Pleasant Grove Blvd
May 30: Saugstad Park, 100 Buljan Drive
(all events are RAIN or SHINE)
 
Remember to assemble your unwanted items the night before, ensuring that they only include acceptable materials. Items not accepted at the clean-up events can be delivered to the Western Placer Waste Management Authority Materials Recovery Facility (MRF) for a fee. Visit wpwma.ca.gov for details, fees, and hours of operation. You can also schedule a doorstep pick up of some Household Hazardous Waste and e-waste. Visit the Roseville City website for details.
 



If you want to volunteer at a Spring Cleanup event, go to the following link:
https://www.signupgenius.com/go/8050E44ADAC2DA1FC1-62071319-2026 



Cleanup article for newsletters v2026.pdf
 
A signed waiver is required (by our insurance company) for all volunteers. Minors must have a waiver signed by a parent or guardian. Thank you.    
 
Waiver for RCONA_NA Volunteers 2026.pdf
Admin

We Are Roseville - May 5, 2026

Serve your community on a board or commission
The Roseville City Council is accepting applications from citizens 18 or older residing within the City limits of Roseville interested in serving on the following boards and committees:
Economic Development Advisory Committee (two vacancies)
*Appointees must live OR work in Roseville.
Grants Advisory Commission (three vacancies)
Local Sales Tax Citizen's Oversight Committee (one vacancy)
Planning Commission (three vacancies)
Submit your application to the City Clerk by 4 p.m. on Friday, May 22.
Learn more and apply

Union Pacific Siren Testing
On Wednesday, May 5, at noon, Union Pacific Railroad will be testing their emergency notification siren. Residents in the vicinity of the rail yard may hear the test siren.
Here are steps that we recommend all residents take to prepare for any emergency that might affect our region:
Register for Placer Alert: This is an emergency notification system used by our Fire and Police departments to notify residents of emergency situations that may affect them and would be used in conjunction with the Union Pacific siren should there be an incident at the railyard where residents needed to be notified.
Be prepared should you need to evacuate: More tips on how to be prepared can be found at www.ready.gov.
Read more

Come celebrate the Dry Creek Greenway East Trail grand opening
Saturday, May 9
10 a.m. – noon
Come celebrate the completion of Phase 1 of the Dry Creek Greenway East Trail. Bring the whole family and enjoy the new, approximately two-mile, paved multi-use pathway.
Event highlights:
Community booths: Nature, safety, and wellness tips
Guided walks
Kids Zone: Scavenger hunt, games, music, and photo booth
Celebrate Bike Month: Join the region and log rides to win prizes
Learn more

Participate in Walk, Bike & Roll to School Day
Join your friends and neighbors and choose an active way of traveling to school. Get moving for Walk, Bike and Roll to School Day on Wednesday, May 6.
Don’t forget to check the Safe Routes to School interactive map to find your best path.
If you’re driving near schools, be alert for extra pedestrian and bicycle traffic.
Learn more and participate

Get rolling during May is Bike Month
Enjoy the outdoors with Roseville's Bike Month activities. Explore how active and sustainable transportation choices can benefit air quality and our physical health while having fun.
Whether you're commuting, exercising or out for a leisurely ride, every trip makes a difference.
Learn more about May is Bike Month

Spring Craft Fair at Vernon Street Town Square
Mark your calendar for Saturday, May 23 and head to Vernon Street Town Square for the Spring Craft Fair. Browse one-of-a-kind handmade goods from talented local artisans.
Guests 21+ can stop by the Craft & Sip Corner to enjoy a mimosa while creating a seasonal craft.
Craft Fair details

Concerts on the Square 2026
The 2026 Concerts on the Square lineup is here! Join us for great music all summer long:
June 20: Urgent (Music of Foreigner)
July 18: Maroon Vibes – The #1 Maroon 5 Tribute Band
August 15: Bee Gees Fever (Music of the Bee Gees)
September 19: Summer Night City – The ABBA Tribute
Gates open at 6:30 p.m., shows start at 8 p.m. Grab some food truck favorites, visit the beer garden and claim your spot. Free admission.
Concert details

Blaster Blitz returns
Blaster Blitz is back at Mahany Park on Saturday, June 6! Round up the whole family for an action-packed day of foam dart battles, challenges, live music, food trucks, vendors and nonstop fun.
Space is limited… get tickets now before prices go up.
Get tickets for Blaster Blitz


AI for Business: Practical uses for finance, marketing, and support
Join us at the Roseville Venture Lab on Wednesday, May 6, from 6 – 8 p.m, to learn how AI can help you plan campaigns, create content, and execute marketing workflows. You’ll see a live demo, real-world examples, and practical ideas you can apply right away.
Learn more and register

Kickstart your culinary business and apply for Roseville Rising
Are you ready to turn your passion for food into a thriving business?
Join Roseville Venture Lab for Roseville Rising: Food, a 10-week program designed for culinary entrepreneurs who are eager to launch their concept or strengthen and grow an existing food business.
You’ll gain insights from industry experts, develop a strong business foundation, and connect with a supportive community of like-minded innovators. Spots are limited, so now is the time to take the next step in your culinary journey.
Apply now

Get ready for Mulch Mayhem
Looking to save water and keep your garden thriving this summer? Mulch Mayhem is back! Roseville water customers can pick up free mulch on Saturday, May 16, from 8 a.m. to noon at 9100 Foothills Blvd.
Mulch is a simple yet powerful tool for water conservation. Adding just 2-3 inches around trees and plants can save up to 30 gallons of water per 1,000 square feet while reducing evaporation, controlling weeds, and improving soil health.
Learn more about Mulch Mayhem

Free oil filter exchange every weekend in May
Every weekend in May, Roseville residents can bring in their used oil filter to participating AutoZone locations and receive a new FREE oil filter while supplies last. Funded in part by CalRecycle, this program makes it easy to recycle properly and keep used oil filters out of the landfill.
Learn more about participating locations

Atlantic/Vernon Street Traffic Improvements Project update
Median work temporarily closed the southbound lane on Vernon Street between the Atlantic and Vernon Street intersection and Lincoln Street. This closure will last through mid-May.
Please travel with care through the work area. Allow extra travel time.
Learn more about this project

Explore current job openings
Client Services Supervisor
Dispatcher II
Police Systems Security and Compliance Technician
Principal Accountant (Internal Control Accountant)
Project Supervisor
Senior Accountant (Grants)
Soccer Official I/II/III
Therapeutic Recreation Specialist
Find more opportunities and sign up to receive job notifications at roseville.ca.us/jobs. Follow our new @team.roseville Instagram to explore our innovative and dynamic City culture and what it's like to be a part of #TeamRoseville.
Apply now
UPCOMING CITY MEETINGS
View meeting agendas and minutes
City Council Meeting - 6 p.m., Wednesday, May 6
Planning Commission - Thursday, May 14, meeting has been canceled.
Parks & Recreation Commission - TBD
Transportation Commission - 6 p.m., Tuesday, May 19
Public Utilities Commission - 6 p.m., Tuesday, May 26
Grants Advisory Commission - Tuesday, May 12, meeting has been canceled.
Design Committee - Thursday, May 21, meeting has been canceled.
Senior Commission - 2 p.m., Wednesday, May 13
Economic Development Advisory Committee - 1:30 p.m., Tuesday, July 28
OPEB Trust Review Committee - 10:30 a.m., Tuesday, June 2
With the Roseville City Council Chambers at 311 Vernon Street currently under construction, please refer to your council and commission agendas for current meeting locations. 
Meetings can be viewed on the City’s YouTube channel.


311 Vernon Street, Roseville, CA 95678
(916) 774-5200 | roseville.ca.gov
        
Admin

We Are Roseville - April 28, 2026

Jeff Beigh named Roseville's Chief of Police
City Manager Dominick Casey is pleased to announce Jeff Beigh as the next Chief of Police following a highly competitive recruitment process. Beigh (pronounced bee), previously a Roseville police captain, will serve as Roseville’s 19th police chief, succeeding Chief Troy Bergstrom who retires on April 28.
“Jeff Beigh is a proven leader with deep institutional knowledge and strong citywide support. His people-centered approach to leadership is grounded in transparency, accountability, and community-oriented policing that builds trust and fosters operational excellence,” said Casey.
As chief, Beigh will oversee a $69 million annual operating budget and the department’s 240 sworn and professional staff in serving our community.
Read more

Roseville names Jill Nunes as next Director of Parks, Recreation and Libraries
Roseville City Manager Dominick Casey has appointed Jill Nunes as the City’s next director of Parks, Recreation & Libraries following a highly competitive recruitment. Nunes will start on May 18 and will succeed Jill Geller, who retires on May 29.
"Jill brings deep industry expertise and a strong record of transparent, collaborative leadership. Her people-first approach and ability to build community partnerships will continue to enhance Roseville’s legacy of delivering award-winning parks, recreation and library experiences," said Casey.
As PRL director, Nunes will lead a department of 165 full-time and 700 part-time and seasonal employees and manage an annual operating budget of $58 million supporting a new soccer complex, 90+ parks, recreation programming, 3 libraries, 3 aquatics facilities, 21 childcare centers, 2 golf courses, Maidu Museum & Historic Site, a fitness center, senior services, cultural arts, and more than 4,000 acres of natural areas for the Roseville community.
Read more

Our new website is live!
The City of Roseville recently debuted an updated website with a new URL, roseville.ca.gov, to better serve residents, businesses, and visitors.
The website features a more modern, accessible, and transparent experience. Updates were made with public survey feedback in mind. We’re still making improvements, so please pardon our digital dust as we finalize this transition.
Read more about Roseville's new website


Voting materials arriving soon for June 2 primary
The June 2, 2026, Statewide Direct Primary Election is just over a month away – are you ready to vote, Placer?
State and county voter information guides have been mailed to all eligible voters – review them closely to see offices and measures on the ballot, your voting options, drop box and vote center locations, important deadlines and much more. Voting materials will be in the mail by Monday, May 4.
Want to watch your ballot being counted? Use “Sign, Scan & Go!” at the Elections Office as early as May 4.
Learn more

Nominate a volunteer
From mentoring, teaching and community engagement to selfless acts of service, volunteers play a vital role in maintaining our vibrant and healthy community.
If you know a youth or adult who is making a difference in Roseville, nominate them to be recognized with the Sylvia Besana Community Volunteer Award.
Nominations are due by 5 p.m., Thursday, April 30.
Learn more

Lantern Festival: Culture Without Borders this weekend
May is Asian American and Pacific Islander Heritage Month! Let's celebrate on Saturday, May 2, at the Maidu Community Center from 10 a.m. - noon with a mini festival featuring dance, music, games, crafts, and delicious snacks. Free event. No registration required.
Learn more about the Lantern Festival

Enjoy Wine Down Wednesday
Join us on Wednesdays through May 20 for Wine Down Wednesday at Vernon Street Town Square. Enjoy five tastings from local wineries, along with food trucks and live music. Season passes and cabana rentals are on sale now, so be sure to get your tickets now.
Get tickets for Wine Down Wednesday

Gear up for Blaster Blitz
Get ready for an epic blaster battle! Join us for Blaster Blitz on Saturday, June 6, from 10 a.m.–1 p.m. at the Mahany Fitness Center All-Weather Field!
Grab the whole family and gear up for an action-packed foam dart showdown featuring music, exciting challenges, vendors, food, and nonstop fun. This event is designed for families to compete together, so bring your A-game!
Learn more and get tickets for Blaster Blitz

Gear up for BikeFest
Bring your bicycle and helmet to Roseville’s 33rd annual family bike safety event on Saturday, May 2 from 9 a.m. – noon at Vernon Street Town Square.
Enjoy the bike obstacle course, a safety show including education on e-bikes, helmet fittings, bicycle safety checks from local bike shops, and food carts.
Participants receive free helmets, prizes (while supplies last), and a chance to win a bicycle!
Learn more

Come celebrate the Dry Creek Greenway East Trail grand opening
Saturday, May 9
10 a.m. – noon
Come celebrate the completion of Phase 1 of the Dry Creek Greenway East Trail. Bring the whole family and enjoy the new, approximately two-mile, paved multi-use pathway.
Event highlights:
Community booths: Nature, safety, and wellness tips
Guided walks
Kids Zone: Scavenger hunt, games, music, and photo booth
Celebrate Bike Month: Join the region and log rides to win prizes
Learn more

AI for Business: Practical uses for finance, marketing and support
Join us at the Roseville Venture Lab on Wednesday, May 6, from 6 – 8 p.m, to learn how AI can help you plan campaigns, create content, and execute marketing workflows. You’ll see a live demo, real-world examples, and practical ideas you can apply right away.
Learn more and register

Kickstart your culinary business and apply for Roseville Rising
Are you ready to turn your passion for food into a thriving business?
Join Roseville Venture Lab for Roseville Rising: Food, a 10-week program designed for culinary entrepreneurs who are eager to launch their concept or strengthen and grow an existing food business.
You’ll gain insights from industry experts, develop a strong business foundation, and connect with a supportive community of like-minded innovators. Spots are limited, so now is the time to take the next step in your culinary journey.
Apply now

Roseville improves water reliability with a new water system connection
The Roseville City Council has approved an agreement with the Placer County Water Agency (PCWA) to formalize the shared operation and maintenance of the Woodcreek Intertie, strengthening water reliability for both PCWA and Roseville customers and the surrounding region.
The Woodcreek Intertie is a connection between the two water systems that allows water to move in either direction when needed. This connection gives both agencies more flexibility to respond when conditions change.
Learn more about the Woodcreek Intertie

Garden Gab: Ask an Expert returns to the Inspiration Garden
The second annual Garden Gab: Ask an Expert is returning to the Utility Exploration Center Inspiration Garden (1501 Pleasant Grove Blvd) on Thursday, April 30, and Saturday, May 2, between 9 a.m. and noon. If you have questions about pests, pruning, soil health, irrigation, or landscape design, this is your opportunity to get answers directly from trusted local experts.
Learn more about Garden Gab

Get ready for Mulch Mayhem
Looking to save water and keep your garden thriving this summer? Mulch Mayhem is back! Roseville water customers can pick up free mulch on Saturday, May 16, from 8 a.m. to noon at 9100 Foothills Blvd.
Mulch is a simple yet powerful tool for water conservation. Adding just 2-3 inches around trees and plants can save up to 30 gallons of water per 1,000 square feet while reducing evaporation, controlling weeds, and improving soil health.
Learn more about Mulch Mayhem

Pick up a free soil moisture meter and water smarter through May 3
As warmer weather returns and irrigation systems begin running again, many residents start watering on a routine schedule. But your landscape may not always need it.
Coming soon: a new giveaway is underway through Sunday, May 3. Roseville Utilities will soon be offering free soil moisture meters while supplies last at the Utility Exploration Center (1501 Pleasant Grove Blvd.) during normal business hours. More to come!
Learn more

Free oil filter exchange every weekend in May
Every weekend in May, Roseville residents can bring in their used oil filter to participating AutoZone locations and receive a new FREE oil filter while supplies last. Funded in part by CalRecycle, this program makes it easy to recycle properly and keep used oil filters out of the landfill.
Learn more about participating locations

Atlantic/Vernon Street Traffic Improvements Project update
Median work will temporarily close the southbound lane on Vernon Street between the Atlantic and Vernon Street intersection and Lincoln Street starting this week. This closure will last approximately three to four weeks.
Please travel with care through the work area. Allow extra travel time.
Learn more about this project

Resurfacing work set for Junction Boulevard and Fairway Drive
Following preparation work, road resurfacing is scheduled for the following areas starting late-April:
Fairway Drive between Stanford Ranch Road and Blue Oaks Boulevard
Junction Boulevard between Foothills and Washington Boulevard
This work protects streets and reduces the need for costly street repairs in the future.
Learn more

Explore current job openings
Client Services Supervisor
Dispatcher II
Police Systems Security and Compliance Technician
Principal Accountant (Internal Control Accountant)
Senior Accountant (Grants)
Soccer Official I/II/III
Therapeutic Recreation Specialist
Utility Customer Service Representative I/II
Find more opportunities and sign up to receive job notifications at roseville.ca.us/jobs. Follow our new @team.roseville Instagram to explore our innovative and dynamic City culture and what it's like to be a part of #TeamRoseville.
Apply now
UPCOMING CITY MEETINGS
View meeting agendas and minutes
City Council Meeting - 6 p.m., Wednesday, May 6
Planning Commission - Thursday, May 14, meeting has been canceled.
Parks & Recreation Commission - 6 p.m., Monday, May 4
Transportation Commission - 6 p.m., Tuesday, May 19
Public Utilities Commission - 6 p.m., Tuesday, May 26
Grants Advisory Commission - 5:30 p.m., Tuesday, May 12
Design Committee - Thursday, May 21, meeting has been canceled.
Senior Commission - 2 p.m., Wednesday, May 13
Economic Development Advisory Committee - 1:30 p.m., Tuesday, July 28
OPEB Trust Review Committee - 10:30 p.m., Tuesday, June 2
With the Roseville City Council Chambers at 311 Vernon Street currently under construction, please refer to your council and commission agendas for current meeting locations. 
Meetings can be viewed on the City’s YouTube channel.


311 Vernon Street, Roseville, CA 95678
(916) 774-5200 | roseville.ca.gov
        
Admin

Don’t Take the Bait on Phishing Scams

Information sourced from the Federal Trade Commission (FTC). 

Have you ever received a text or email warning you that something is wrong with one of your online accounts? Maybe it says your streaming account is about to be suspended unless you take action immediately. It might even include a link that claims to help fix your account’s problems. The message seems urgent and real. But is it?
Your first instinct may be to click the link to resolve the issue quickly. Don’t click. There’s probably nothing wrong with your account. In fact, it’s likely a phishing scam. Phishing occurs when scammers impersonate legitimate companies through emails or texts to trick you into giving up sensitive information.


Common Signs of Phishing Scams:
A phishing email or text might:
Claim suspicious activity: It says there have been log-in attempts you didn’t make — but there haven’t been.
Report a problem with your account: It claims there’s a problem with your account or payment information — but there isn’t.
Ask for confirmation of sensitive information: It asks you to confirm personal or financial details — but you don’t need to.

What Real Companies Won’t Do
While legitimate companies may contact you via email or text message, they won’t send links asking you to update payment information or account details through a link. Only scammers use these tactics. Even opening a suspicious link without entering any information can put you at risk, as scammers may install harmful malware on your device.

How to Stay Safe
Don’t click on links in unexpected emails or texts. If you’re worried something might be wrong with your account, contact the company directly using a verified method, such as a link or phone number you know is legitimate.
Report phishing: If you think you’ve accidentally shared sensitive information, take action quickly. You can:
Report the incident at IdentityTheft.gov and get a recovery plan.
If you clicked on a suspicious link, update your security software and run a scan to look for viruses and malware.

Where to Report Phishing Scams
Report the phishing attempt to the FTC at ReportFraud.ftc.gov.
Forward suspicious text messages to SPAM (7726).
Forward suspicious emails to the Anti-Phishing Working Group at reportphishing@apwg.org.

By staying alert and knowing the warning signs, you can avoid phishing scams and protect your sensitive information from cybercriminals.
Admin

AI-powered scams: The new face of fraud

By: The Roseville Police Department
 
 
Artificial intelligence (AI) is transforming the way we live and work, but it is also giving criminals powerful new tools to commit fraud. Scammers are now using AI to create highly convincing impersonations, making it harder than ever to tell what’s real and what’s fake. In 2024 alone, U.S. consumers lost more than $16 billion to cyber-enabled crimes, according to the FBI Internet Crime Complaint Center. Experts warn that AI-generated scams are expected to be one of the most significant fraud threats in 2026.

Unlike traditional scams, which often feature obvious red flags such as poor grammar or suspicious email addresses, AI-powered fraud is far more sophisticated. Criminals now rely on voice cloning, deepfake videos, and AI-generated messages to create urgent and emotional situations designed to trick victims. With just a few seconds of audio from a social media post, scammers can clone someone’s voice so accurately that it may sound indistinguishable from the real person.

Victims might receive a frantic phone call from what sounds exactly like a loved one claiming they have been injured or arrested and need money immediately. Others may receive a realistic video call that appears to be from a company executive requesting an urgent wire transfer. AI can also generate highly polished phishing emails that look identical to legitimate messages from banks, delivery services, or government agencies.

Common AI-generated scams
Voice cloning (Grandparent or relative scam)
Criminals clone a family member's voice using short audio clips found online. Victims receive a panicked call asking for immediate financial help.

Deepfake video calls
Scammers create realistic video calls impersonating business leaders, coworkers, or family members to authorize financial transfers or request sensitive information.

AI-powered phishing
Generative AI produces professional-looking emails and text messages in multiple languages that bypass spam filters and appear to come from trusted organizations.

Social media impersonation
Fraudsters duplicate social media profiles and use AI chat tools to hold convincing conversations with friends or followers, often promoting fake investment or cryptocurrency schemes.

Chatbot impersonation
Fake customer service bots trick victims into providing login credentials, account numbers, or financial details.

How to Protect Yourself
Create a secret code: Establish a family or workplace “safe word” to confirm identities during emergency calls.
Verify the source: If you receive a frantic message or call, hang up and contact the person directly using a known phone number.
Slow down: Scammers rely on urgency and panic to pressure victims into quick decisions. Take time to verify before sending money or sharing information.
Avoid clicking links: Instead, visit official websites directly.
Inspect details carefully: Look for subtle clues such as unnatural pauses in voices, unusual requests, or strange phrasing.
Report suspicious activity: If you believe you’ve been targeted, report it to the Federal Trade Commission or the FBI Internet Crime Complaint Center.

AI scams are evolving rapidly and are designed to bypass traditional warning signs by making fake interactions appear incredibly authentic. In today’s digital world, seeing and hearing are no longer proof that something is real. Awareness, skepticism, and taking a moment to verify unexpected requests can be the difference between staying safe and becoming the next victim of AI-powered fraud.
Admin

How to Tell What’s Real Online - by Neil deGrasse Tyson

In a world overflowing with opinions, clips, conspiracies, and AI-generated answers, how do you know what’s actually true? Neil deGrasse Tyson breaks down his personal checklist for navigating the modern information landscape—yellow flags, red flags, and why evidence-based thinking matters more than ever. From scientific claims and podcasts to clipped videos and industry commentary, Neil shows you how to separate signal from noise and think like a scientist in the digital age.
Admin

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