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We Are Roseville - June 30, 2026

Celebrate the 4th of July with us
Celebrate the 4th of July with a full day of family fun! Kick off the morning with the "Run Crime Out of Roseville" 5K, then enjoy the patriotic parade through downtown at 9 a.m.
Continue the celebration at Royer Park with games and live music starting at 10 a.m., and end the day with a spectacular fireworks show at @the Grounds beginning at 9:15 p.m. Be sure to check important road closure and parking information before you go.
4th of July info

Celebrate responsibly this Fourth of July
Celebrate safely this Fourth of July by following California Safe and Sane Fireworks laws to prevent injury and potential fire hazards. The sale of Safe and Sane Fireworks is underway, and only fireworks that carry the Safe and Sane seal from the State Fire Marshal can be used in Roseville. Possession or discharge of illegal fireworks can result in citations and significant fines.

To ensure community safety, the Roseville Police Department will staff firework safety enforcement teams on July 3 and 4. These teams will be dedicated to firework related calls for service. Visit our Fireworks safety page for information on safe and sane fireworks, the City's amnesty program, violation fees, and other important information.
Celebrate responsibly this holiday and keep it legal, keep it safe.
Learn more about fireworks safety & enforcement

Safe and simple fireworks disposal
When the fireworks have faded from your Fourth of July celebration, it is important to handle the remnants safely. Proper fireworks disposal is about more than keeping your yard clean. It also helps prevent fires, protects sanitation workers, and reduces environmental impacts.
Follow these simple steps to safely dispose of used fireworks:
Soak thoroughly
Seal securely
Dispose properly
Taking a few extra minutes to dispose of fireworks correctly helps keep your home, neighborhood, and community safe.
Read more about safe disposal

Fourth of July holiday hours
In observance of the Fourth of July, most City of Roseville offices will be closed on Friday, July 3.
Refuse service follows its regular daily pick-up schedule. The City remains staffed to provide safety and emergency services.
The following locations will be closed: administrative offices, public counters, Downtown Passport Facility, Adventure Club, Utility Exploration Center, and the Riley and Maidu Libraries.
See more closures and operating hours

Junction Boulevard and Fairway Drive road resurfacing update
Crews are continuing road resurfacing work to improve the road's durability and provide better traction. This work is the second of four steps in the resurfacing process. The surface will be course in appearance. As the resurfacing cures, loose gravel will shed from the roadway and leave a rough surface. This is normal and will decrease over time.
Please be prepared for construction-related traffic and increased noise levels. Be on the lookout for traffic signals flashing red with flaggers directing traffic. Treat intersection flashing red without flaggers as an all-way stop. Travel with care through the work zone.
Road resurfacing is expected to reach completion by late summer.
Learn more

Atlantic and Vernon Street now open following traffic improvements
The Atlantic and Vernon Street S-curve is now fully open with new safety features for drivers, cyclists, and pedestrians. Improvements include a lighted crossing, bike lanes, ADA compliant ramps, landscaped medians, and lane changes to help reduce collisions.
All traffic lanes have been restored, but please continue to travel with care as crews finish minor follow-up work.
Learn more

Roseville Rising: Calling all culinary entrepreneurs

Are you ready to turn your passion for food into a thriving business? Don't miss the opportunity to apply for the next Roseville Rising cohort.
Join Roseville Venture Lab for Roseville Rising: Food, a 10-week program designed for culinary entrepreneurs who are eager to launch their concept or strengthen and grow an existing food business.
You'll gain insights from industry experts, develop a strong business foundation, and connect with a supportive community of innovators.
Qualifying participants can receive up to $15,000 in grant funding to start or grow their business within the City of Roseville.
Apply by July 3

Upcoming Roseville Venture Lab events 
Join us for a series of upcoming events, where entrepreneurs, small business owners, and community members can connect, learn, and grow. 
AI for Business
Wednesday, July 1
6 – 8 p.m.
Connecting with Your Customers
Monday, July 27
Noon - 1 p.m.
One-on-One Business Coaching
Book a free session
Register

Enjoy National Park & Recreation Month
July is National Park & Recreation Month, and we're celebrating the people, places, and programs that make Roseville such a special place to live, play, and connect. Follow Roseville Parks, Recreation & Libraries on social media all month long for fun facts, community highlights and plenty of reasons to get outside and explore.
Learn more about PRL

Join us for the League of Explorers Expo on July 25
What happens when you combine curious minds, creative thinking, and a year of hands-on discovery? You get the League of Explorers Expo, an exciting celebration of science, exploration, and imagination that marks the grand finale of another incredible year of adventure.
Held on Saturday, July 25, from 9 to 11:30 a.m. at the Utility Exploration Center, the Expo serves as the culminating event for the summer League of Explorers program. See what Explorers have learned by checking out their interactive science fair-style projects that highlight their research, discoveries, and creative problem-solving skills.
Learn more

The systems you count on every day
Every morning in Roseville, someone fills a coffee pot, takes a shower, waters the lawn, or packs a lunch. Clean water is there the moment they need it.
Most residents never see the pipes, pumps, treatment plants, or crews behind these services. But every time water flows from a tap, a toilet flushes, or carts are collected at the curb, those systems are doing exactly what they were designed to do: support everyday life in Roseville.
Learn more about the systems that take care of the community

Serve your community on the Transportation Commission
We are currently accepting applications for the Transportation Commission. Applications for this vacancy are due by Thursday, July 23, at 5 p.m.
The Transportation Commission reviews and makes recommendations to the City Council related to the community’s transportation needs, including public transit; traffic circulation; bikeways and pedestrian facilities; and transportation systems management. The Transportation Commission meets on the third Tuesday of each month at 6 p.m. in the Council Chambers at 311 Vernon Street, unless otherwise noticed.
You can access applications online, by calling (916) 774-5267, or by visiting the City Clerk's Office (311 Vernon Street).
Apply for the Transportation Commission

Interested in running for City Council? Attend the Candidate Orientation Workshop
Individuals interested in running for City Council are encouraged to attend a Candidate Orientation Workshop on Thursday, July 9, from 9 a.m. to noon at the Civic Center.
City staff will be available to answer questions and help prospective candidates prepare for the nomination period, which opens Monday, July 13.
Learn more


Explore current job openings
Business Systems Analyst I/II
Dispatcher II
Interpretive Services Program Leader
Police Officer Trainee
Police Records Clerk II
Therapeutic Recreation Specialist
Youth Development Supervisor (Recreation Supervisor)
Find more opportunities and sign up to receive job notifications at roseville.ca.us/jobs. Follow our new @team.roseville Instagram to explore our innovative and dynamic City culture and what it's like to be a part of #TeamRoseville.
Apply now
UPCOMING CITY MEETINGS
View meeting agendas and minutes
City Council Meeting - 6 p.m., Wednesday, July 15
Planning Commission - 6:30 p.m., Thursday, July 23
Parks & Recreation Commission - To be determined
Transportation Commission - 6 p.m., Tuesday, July 21
Public Utilities Commission - 6 p.m., Tuesday, July 28
Design Committee - 4:30 p.m., Thursday, July 16
Senior Commission - 2 p.m., Wednesday, August 12
Economic Development Advisory Committee - 1:30 p.m., Tuesday, July 28
Grants Advisory Commission - 5:30 p.m., Tuesday, Aug. 11
Law & Regulation Committee - To be determined
OPEB Trust Review Committee -  10:30 a.m., Tuesday, Sept. 2
With the Roseville City Council Chambers at 311 Vernon Street currently under construction, please refer to your council and commission agendas for current meeting locations. 
Meetings can be viewed on the City’s YouTube channel.


311 Vernon Street, Roseville, CA 95678
(916) 774-5200 | roseville.ca.gov
        
Admin

We Are Roseville - June 23, 2026

4th of July Celebration
Start planning your 4th of July in Roseville! Join us for a day of patriotic fun featuring a 5K, downtown parade, family activities at Royer Park, and a spectacular fireworks show at @the Grounds. Don't forget to review road closures and parking information before heading out.
Plan your 4th of July

Celebrate responsibly this Fourth of July
Fourth of July is right around the corner. As you plan your holiday activities, be sure to check out the star-studded lineup of events above.

The sale of Safe and Sane Fireworks begins on Sunday, June 28 at noon, and only fireworks that carry the Safe and Sane seal from the State Fire Marshal can be used in Roseville. Possession or discharge of illegal fireworks can result in citations and significant fines.

New this year: the Roseville Fire Department is offering an opportunity for residents to safely surrender illegal fireworks with no questions asked. Visit any Roseville fire station and directly hand the fireworks to a firefighter so they can be safely received and stored.

Celebrate responsibly this holiday and keep it legal, keep it safe.
Learn more

Safe and simple fireworks disposal
When the fireworks have faded from your Fourth of July celebration, it is important to handle the remnants safely. Proper fireworks disposal is about more than keeping your yard clean. It also helps prevent fires, protects sanitation workers, and reduces environmental impacts.
Follow these simple steps to safely dispose of used fireworks:
Soak thoroughly
Seal securely
Dispose properly
Taking a few extra minutes to dispose of fireworks correctly helps keep your home, neighborhood, and community safe.
Read more about safe disposal

Anticipating the future: Insight into city planning and development
For more than 35 years, the City of Roseville has strategically planned for long-term growth.
As you travel around Roseville and see new homes and shopping being built, remember that while construction is new, the plans are not. This activity is the result of decades of thoughtful planning.
These efforts help fuel a healthy economic environment and create a place where residents and businesses invest in the future.
Learn more about how development is planned: roseville.ca.gov/DevelopmentDecoded.
Watch the video

Junction Boulevard and Fairway Dr road resurfacing update
Crews are currently replacing damaged asphalt on Junction Boulevard as part of the first step of the resurfacing process. Please be prepared for construction-related traffic and increased noise levels. Be on the lookout for traffic signals flashing red, with flaggers directing traffic.
The second step will place a wearing layer on Junction Boulevard and Fairway Drive for durability and tire traction. The road may appear patchy and uneven between these steps.
Please travel with care through the work zone.
Resurfacing is a multi-step process and is expected to reach completion by late summer.
Learn more

Join us for the final Big Trucks Summer event
Join us for action-packed fun this Thursday, June 25, from 9 to 11 a.m. at Mahany Park for our final Big Trucks Summer event of the 10th anniversary celebration. This week, our Wastewater utility trucks will roll in to celebrate the finale of this beloved event.
Explore a variety of fun with food trucks, inflatables, and a kid-sized truck wash. Families can also take home a piece of the celebration with Big Trucks t-shirts (in sizes 2T–5T), available for purchase at the Utility Exploration Center while supplies last.
Learn more

Mad Science this Wednesday
Get ready for an afternoon of action-packed experiments at the Mad Science Show, which is part of the Summer Reading Challenge. Watch gravity-defying demonstrations and giant foam blasts that will leave you laughing and learning.
Join us Wednesday, June 24, from 4:30–5:30 p.m. at Maidu Community Center for this free, family-friendly event.
Summer Reading Challenge info

Join us for the League of Explorers Expo on July 25
What happens when you combine curious minds, creative thinking, and a year of hands-on discovery? You get the League of Explorers Expo, an exciting celebration of science, exploration, and imagination that marks the grand finale of another incredible year of adventure.
Held on Saturday, July 25, from 9 to 11:30 a.m. at the Utility Exploration Center, the Expo serves as the culminating event for the summer League of Explorers program. See what Explorers have learned by checking out their interactive science fair-style projects that highlight their research, discoveries, and creative problem-solving skills.
Learn more

Help shape our 2027 workshops
The Utility Exploration Center is looking for community input as we begin planning our 2027 workshop lineup! Over the years, community members have enjoyed popular workshops covering topics like pruning, water-efficient plants, landscape conversion, growing fruit trees, and the benefits of solar power.
Now we want to hear from you! What topics would you like to learn more about? Whether you’re interested in gardening, sustainability, energy savings, or home improvement, your ideas can help shape future programs and events at the UEC.
Share your suggestions and help us build another exciting year of hands-on learning and community fun!
Share your ideas here

Interested in running for City Council? Attend the Candidate Orientation Workshop
Individuals interested in running for City Council are encouraged to attend a Candidate Orientation Workshop on Thursday, July 9, from 9 a.m. to noon at the Civic Center.
City staff will be available to answer questions and help prospective candidates prepare for the nomination period, which opens Monday, July 13.
Learn more

Upcoming Roseville Venture Lab events 
Join us for a series of upcoming events, where entrepreneurs, small business owners, and community members can connect, learn, and grow. 
Doing Business with the State: Level 3 
Wednesday, June 24
11:45 a.m. - 1:30 p.m. 
AI for Business
Wednesday, July 1
6 – 8 p.m.
One-on-One Business Coaching
Book a free session
Register

Roseville Rising: Calling all culinary entrepreneurs

Are you ready to turn your passion for food into a thriving business? Don't miss the opportunity to apply for the next Roseville Rising cohort.
Join Roseville Venture Lab for Roseville Rising: Food, a 10-week program designed for culinary entrepreneurs who are eager to launch their concept or strengthen and grow an existing food business.
You'll gain insights from industry experts, develop a strong business foundation, and connect with a supportive community of innovators.
Apply by July 3


Overnight closure for a portion of Auburn Boulevard
Nightly work will close Auburn Blvd between Whyte and Twin Oaks Ave for the the City of Citrus Heights Auburn Blvd Revitalization Project during the following dates and times:
10 p.m. June 23 - 5:30 a.m., June 24
10 p.m. June 24 - 5:30 a.m., June 25
There will be detours in place, please allow extra travel time. Signals will be flashing red, please treat the intersection as an all-way stop.
Learn more

Explore current job openings
Business Systems Analyst I/II
Dispatcher I
Dispatcher II
Electric Materials Technician I/II
Police Records Clerk II
Find more opportunities and sign up to receive job notifications at roseville.ca.us/jobs. Follow our new @team.roseville Instagram to explore our innovative and dynamic City culture and what it's like to be a part of #TeamRoseville.
Apply now
UPCOMING CITY MEETINGS
View meeting agendas and minutes
City Council Meeting - 6 p.m., Wednesday, July 15
Planning Commission - Thursday, June 25 meeting is cancelled.
Parks & Recreation Commission - To be determined
Transportation Commission - 6 p.m., Tuesday, July 21
Public Utilities Commission - 6 p.m., Tuesday, July 28
Design Committee - 4:30 p.m., Thursday, July 16
Senior Commission - 2 p.m., Wednesday, August 12
Economic Development Advisory Committee - 1:30 p.m., Tuesday, July 28
Grants Advisory Commission - 5:30 p.m., Tuesday, Aug. 11
Law & Regulation Committee - 9 a.m., Thursday, August 20
With the Roseville City Council Chambers at 311 Vernon Street currently under construction, please refer to your council and commission agendas for current meeting locations. 
Meetings can be viewed on the City’s YouTube channel.


311 Vernon Street, Roseville, CA 95678
(916) 774-5200 | roseville.ca.gov
        
Admin

How do scammers reach their victims?

By: The Roseville Police Department
 
 
Scammers are constantly finding new ways to reach potential victims—and most scams begin with a simple text, phone call, online ad, or social media message. If you own a phone or use social media, chances are you have encountered a scam attempt recently.

The Federal Trade Commission (FTC) recently published an article with information on how scammers are operating. 

Here is what the FTC wants everyone to know:
Text messages have become one of scammers’ preferred methods of contact.  In fact, more people reported being contacted by scammers through text messages than any other method last year. These messages often impersonate trusted businesses or government agencies, using fake alerts about package deliveries, loan applications, unpaid tolls, or account issues to trick people into responding.
Phone calls remain another common tactic. Scammers may claim you have won a prize, owe money, or must urgently move funds to “protect” your account. These schemes are designed to create fear, urgency, or excitement—often leading victims to share sensitive information or send money.
Social media scams resulted in some of the highest reported financial losses last year. Fraudsters frequently promote fake job opportunities, fraudulent investment schemes, and even romance scams to build trust before exploiting victims financially.

To help protect yourself:
Report and delete suspicious texts. Use your phone’s “Report Junk” feature or forward spam messages to 7726 (SPAM).  Then delete the message.
Report unwanted calls. If you didn’t lose any money but want to report a call, visit DoNotCall.gov. If you’ve lost money to a phone scam or have information about the scammer who called you, tell the FTC at ReportFraud.ftc.gov.
Be cautious on social media. Treat unsolicited job offers, investment opportunities promising “guaranteed” returns, or unexpected online relationships with skepticism. Verify claims independently and watch for fake profiles designed to gain trust before committing fraud.

The bottom line, unexpected texts, calls, or social media messages should always be approached with caution. Scammers are skilled at appearing legitimate and often rely on urgency, emotional appeals, or promises of quick rewards to lower your guard.
Admin

911 Newsletter - June 2026

Stop. Look. Lock.
Summer officially begins June 21, but the heat is already here and so is the danger of children being left in hot cars.
Every year, there are heartbreaking stories of children being seriously harmed or killed in vehicles that heat up in minutes. One tragedy is too many, and each one is preventable.
There is no safe amount of time to leave a child in a car. Not for a quick errand, not with the windows cracked, not even if the engine is running. If it means waking a sleeping child or changing your plans, do it.
Cars heat up fast. Even on a 70-degree day, the interior can reach 110 degrees within an hour. Cracking windows or parking in the shade offers little protection.
Children are especially vulnerable as their bodies heat up three to five times faster than adults, according to the American Academy of Pediatrics. Heatstroke can begin quickly, becoming life-threatening at 104 degrees and often fatal at 107 degrees.
Everyone can help prevent hot car deaths. Here are a few tips from the National Highway Traffic Safety Administration for parents and caregivers:
Make it a habit to check your entire vehicle, especially the back seat, before locking the doors and walking away. Over 50% of pediatric vehicular heatstroke deaths are a result of a parent or caregiver forgetting a child in a car. 
Ask your childcare provider to call if your child doesn’t show up for care as expected.
Place a personal item like a purse or briefcase in the back seat, as another reminder to look before you lock. Write a note or place a stuffed animal in the passenger's seat to remind you that a child is in the back seat.
Store car keys and fobs out of a child's reach and teach children that a vehicle is not a play area.
Tips for everyone:
Always lock your car when you aren't using it. Even if you don't have a child of your own, a child in your neighborhood could get into your unlocked vehicle. Over 230 children have died from vehicular heatstroke since 1998 because they gained access to a vehicle and became trapped.
As a community, we need to look out for others. If you see a child alone in a car, don’t assume it’s okay; take action. A quick check could save a life.

4th of July celebration
Fun Run - 7:15 a.m.
Register today and see how you stack up against other runners. For more information, visit: runcrimeoutroseville.org
Parade - 9 a.m.
Starts at Vernon/Douglas. View the parade route and other event details at roseville.ca.gov/4th.
Family–friendly activities at Royer Park - 10 a.m.
Enjoy some live music while the kids have fun with games and activities. Food will be  available for purchase.
Fireworks @the Grounds - 9:15 p.m.
Gates open at 4 p.m. Bring a chair or blanket. Seating at the All American Raceway is first-come, first-served. Parking is $15, cash only. No fee for entrance. No outside food or coolers. Sealed waters are okay. There will be activities for the kids and concessions for the whole family.

National Night Out 2026
National Night Out is an annual event that brings neighbors and law enforcement together to build safer, stronger, and more connected communities. It’s about strengthening relationships, fostering trust, and creating a true sense of neighborhood pride.
Take the opportunity on Tuesday, August 4 from 6-9 p.m. to step outside, meet your neighbors, and connect with local officers in a positive, relaxed setting. Strong communities are one of the most effective tools in preventing crime.
However you celebrate, the goal is simple: come together and have fun.
Register for a visit from Roseville PD, Fire, and other City representatives on our website at roseville.ca.gov/NNO. Registration closes July 17.

Employment scams
As layoffs continue to impact workers across the country, scammers are taking advantage of people searching for employment. U.S. employers laid off more than 1.17 million workers in 2025, and the challenging job market has carried into 2026. Unfortunately, fraudsters are using this uncertainty to target job seekers with convincing employment scams.
These scams often appear as legitimate job opportunities posted on social media, online marketplaces, and popular employment websites. Some criminals even impersonate real companies, recruiters, or employment agencies to gain victims’ trust. Their goal is to steal personal information, financial details, or money through fake application fees, background checks, or training costs.
Job seekers should remain cautious and watch for warning signs. Legitimate employers will never require payment in exchange for a job opportunity or interview. Be especially wary of positions promising unusually high pay for minimal work, particularly remote jobs that sound too good to be true.
Even trusted job platforms such as LinkedIn and Indeed can contain fraudulent postings. Before responding to a recruiter or submitting personal information, verify the company independently by visiting its official website and confirming the position exists. If contacted by a recruiter, make sure the individual is legitimately affiliated with the organization.
Experts also advise caution when posting résumés publicly online. Personal details such as phone numbers, addresses, work history, and educational background can be used by criminals to build convincing scams or steal identities.
Artificial intelligence has made employment scams even more sophisticated. Fraudsters now use AI-generated emails, fake websites, cloned voices, and realistic messages that can appear authentic and professional. As technology continues to evolve, these scams will become increasingly difficult to detect.
In today’s difficult economy, protecting your personal information is more important than ever. Take time to verify opportunities carefully, trust your instincts, and remember: if a company asks you to pay for a job or interview, it is almost certainly a scam.
Roseville residents scammed
Date: April 18
Beat: 7
Neighborhood: Sun City
On Saturday, April 18 at approximately 1 p.m., a victim with dementia received a phone call from an unknown suspect claiming money was owed to him. The suspect requested and obtained the victim’s Social Security number. A caregiver later identified an unauthorized charge of $206.52 labeled “Government Corp.” on the victim’s account. The victim could not recall all details of the interaction, raising concerns that additional personal or financial information may have been disclosed.
Prevention Tip: Protect vulnerable individuals. Caregivers should monitor financial activity closely and limit access to sensitive information for individuals who may be susceptible to scams.
 
Date: April 17
Beat: 5
Neighborhood: Harding
On Friday, April 17 at approximately 12:46 p.m., the victim received a phone call from an individual claiming to be an undercover bank fraud investigator. The suspect alleged fraudulent activity involving a bank teller and instructed the victim to withdraw her entire checking account balance as part of an investigation. The suspect further directed her to mail the funds to an address in Florida and threatened arrest if she did not comply. The victim withdrew $2,750 and sent the money via courier service before becoming suspicious and ceasing further compliance.
Prevention Tip: Question urgency and threats. Scammers often use fear and urgency to manipulate victims. Legitimate investigators will not threaten arrest or demand immediate financial actions.
 
Date: April 13
Beat: 4
Neighborhood: Junction West
On Monday, April 13 beginning at approximately 9:04 a.m., the victim received multiple calls from an unknown female claiming to be affiliated with the FBI. The suspect stated that $42,550 was being fraudulently transferred from the victim’s account and instructed him to withdraw funds to prevent the loss. Over several hours, the victim withdrew large sums from multiple bank locations totaling over $130,000 and, under the suspect’s direction, arranged for the money to be transported via rideshare services. The suspect maintained continuous contact, using intimidation and personal information, including the victim’s Social Security number, to gain compliance. The victim became suspicious during a final withdrawal attempt and was informed by bank staff that he was being defrauded.
Prevention Tip: Government agencies do not request cash transfers. Law enforcement or federal agencies will never instruct individuals to withdraw or transfer money to “secure” funds. Report such requests immediately.

1051 Junction Blvd, Roseville, CA 95678
(916) 774-5000    www.roseville.ca.gov/police 
        
Admin

Virtual Dementia Tour

You must sign up for a VDT time slot
 
Go to:
https://www.signupgenius.com/go/10C044AABAC2BA3FFC70-63992049-virtual
 
or call:  1-530-889-7140
 
Time slots are 2:30-5:50 with 2 persons per slot

Questions: Call
Deacon Marcia Hansen
916-625-6134



DEMENTIA CAREGIVERS SUPPORT GROUP
 
         Meetings are normally 4th Tuesdays of the month – 
                  the next is June 23, 2026
3:00-4:30 in the Hospitality Room of St. John’s Episcopal Church
 
Facilitator:  Deacon Marcia Hansen
Reach out with any questions:  meh136200@yahoo.com
 
If you have been noticing your loved starting to behave a “bit” differently and new tensions seem to be rising as a result, then it may be time to consider coming to the support group where you can learn from others on the same path. Learning more about what to expect and more importantly, how to respond in order to have a smoother relationship. There are numerous types of dementia, and some are overlapping in surprising ways. Learning how to manage your own behavior in this new reality will make a HUGE difference in your relationship and even with your own mental health.
----------------------------


The Rev. Marcia Hansen, Deacon
St. John’s Episcopal Church
Roseville, CA 
Admin

If an investment sounds too good to be true, it probably is

By: The Roseville Police Department
 
 
California Attorney General Rob Bonta is warning Californians about a surge in fraudulent investment schemes circulating on Meta platforms, including Facebook, Instagram, and WhatsApp. Scammers are using deceptive ads and deepfake technology to impersonate trusted figures and lure victims into high-risk schemes that can drain life savings.

According to Bonta, these scams often use photos of well-known or trusted people without their permission in order to create the necessary trust to get into consumers’ pockets.

Common Investment Scams
Pump-and-Dump Schemes
Scammers promote low-value stocks or volatile cryptocurrencies through fake endorsements and “insider” tips. Victims are urged to join private groups, often moved to encrypted apps, where hype drives prices up. Once inflated, scammers sell off their holdings, leaving victims with steep losses.

Confidence (Relationship) Scams
Fraudsters build trust over time, posing as advisors or mentors. Victims are directed to realistic-looking, but fake, trading platforms that show fabricated profits. As victims invest more, they are later blocked from withdrawing funds or told to pay additional “fees,” which are never returned.

Protect Yourself
Be cautious of any investment promoted on social media, especially those promising guaranteed or unusually high returns. Legitimate financial professionals rarely solicit clients this way.

Cryptocurrency transactions are often irreversible.  Always maintain records of all activity. Finally, avoid so-called “asset recovery” services demanding upfront fees; many are scams targeting victims a second time.

To avoid falling victim to predatory investment schemes on social media, people should take the following steps:

Watch for red flags
Be skeptical of guaranteed returns, urgent “act now” pressure, or celebrity endorsements, especially those created with AI. Treat requests involving cryptocurrency, moving conversations to encrypted apps, or handling other people’s money as major warning signs.

Verify before you invest
Research independently. Confirm credentials through FINRA’s BrokerCheck, check reviews, and verify email domains carefully; scammers often mimic legitimate addresses. Consult a trusted financial or legal advisor, and take seriously any warnings from your bank or advisor. If something feels off, don’t proceed.

Be cautious of deepfakes
Scammers increasingly use realistic fake videos to impersonate public figures. Look for subtle inconsistencies in audio or visuals, and search online to verify whether the content is authentic. Legitimate experts rarely promote investments through social media ads or obscure platforms.

Protect your information
Limit what you share on social media, keep profiles private, and confirm unusual messages, even from friends, through another method. Never share personal, financial, or login information, and do not grant remote access to your devices.

Anyone who believes they’ve been targeted or victimized should report it to local law enforcement and oag.ca.gov/report.
Admin

2026 Annual Sponsors Needed

Calling all Local Business Owners — Want Year-Long Exposure While Supporting West Roseville Community Events?
We’re now inviting businesses to become 2026 Annual Sponsors of the West Roseville Neighborhood Associations (Westpark, Fiddyment Farm, Solaire, & Creekview) for West Roseville community events and programs.

Your sponsorship helps support some of our most loved neighborhood traditions, including:
Summer Movie Nights
National Night Out
Photos with Santa
Halloween Decoration Contest
Christmas Light Contest
Letters to Santa

With annual sponsorship opportunities ranging from $250 to $2,000, businesses of different sizes can get involved while receiving visibility throughout the year — not just for a single event.
Year-long brand exposure opportunities
Multiple sponsorship levels available
Support a local nonprofit community effort
Tax-deductible sponsorships

Check out our video at the link below to learn more about our sponsorship opportunities:
https://wna.rcona.org/donate/2026-sponsors

2026_NASponsorship_Flier_FINAL.pdf
Admin

How to Tell What’s Real Online - by Neil deGrasse Tyson

In a world overflowing with opinions, clips, conspiracies, and AI-generated answers, how do you know what’s actually true? Neil deGrasse Tyson breaks down his personal checklist for navigating the modern information landscape—yellow flags, red flags, and why evidence-based thinking matters more than ever. From scientific claims and podcasts to clipped videos and industry commentary, Neil shows you how to separate signal from noise and think like a scientist in the digital age.
Admin

No Post Office on the west side - but 4 new drop boxes

From Scott Alvord, City Council Member...
Update on Post Office on the west side.
 
Our postmaster lives on the western half of Roseville so several years ago, I reached out to him to find out what it would take to get a new post office out here. He was very helpful, but he had no power to decide himself without the request coming from a federal office. But he explained what was needed.
 
Because postal service is a federal department, I had to start working with staff from Tom McClintock office, specifically Kim Pruett. She's good to work with. I asked what it would take to help get a PO and some blue drop-off boxes in western Roseville and she did some additional research. She got back to me explaining the details, so I talked to city staff, and they worked with Kim to draft a letter for our mayor to sign, formally requesting the new post office. Mayor Krista Bernasconi was all in to help. She signed it, sent it, and then we all waited.
We finally got word back that while our growth probably justified one, it would be very difficult to get one. But we were now on their radar.
But they could get us the blue drop-off boxes.
 
The Roseville Postmaster has received permission from the city and property owners to place new mailboxes throughout western Roseville at the below addresses.  They are also looking into placing more boxes as new developments throughout the city continue to expand.
 
Links to map locations:
1950 Blue Oaks
2310 Pleasant Grove
1771 Pleasant Grove
4080 Baseline
 
I haven't checked the locations to verify that they were installed but they were or will be soon.
Luckily, we have a UPS Store coming to the Plaza at Blue Oaks (by the new Raley's O-N-E).
 

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Placer County Supportive Services Homes

From the City of Roseville, Planning Department...
 
The use of the home in question falls under the “supportive housing” model which is explicitly authorized by California State law. The same law also preempts local governments like Roseville from prohibiting such housing in their jurisdictions.  Supportive housing is defined as housing that is occupied by persons (including those with disabilities and families who are homeless) that are linked to onsite or offsite services that assist the residents in retaining housing, improving their health, and maximizing their ability to live.   This law requires the City’s zoning ordinance to allow supportive housing as a permitted use type in residentially-zoned areas.  The legislation has measures in place meant to regulate the operation of supportive housing to prevent negative impacts to neighborhoods.  While supportive housing is authorized from a zoning perspective, the City of Roseville can still regulate any negative conduct occurring on the property, including but not limited to criminal, nuisance, or building code violations, just as we will with any other property in that neighborhood, should such conduct ever arise.
 
One of the goals of Placer County’s Adult System of Care and Whole Person Care programs is to directly address the local need for affordable housing.  The program meets this goal by purchasing homes, providing supportive services and reducing homelessness. Residents share the home and work with case managers to set individual goals and be supported with life skills to aid their efforts to live independently within the community.  Only the most vulnerable homeless individuals are admitted to this Placer County program, including veterans, elderly, and those with multiple health problems. 
 
Placer County’s Whole Person Care refers clients to AMIH to be interviewed and hand-selected to participate in the program.  Please note that the persons occupying this supportive housing will all be Placer County residents.  Individuals with violent felonies within the last three years and registered sex offenders are prohibited from living in these homes.  Case managers work with the residents daily to address any problems they may be having, and will work closely with the tenants to modify any inappropriate behaviors that result in nuisances to neighbors.  AMIH has pledged to work diligently to be good neighbors and will modify the property as needed to provide more privacy for the tenants and surrounding neighbors. 
 
Please know that the City understands your concerns as a neighbor.  Feel free to contact me with further questions.  You may also contact Placer County’s Whole Person Care program at 530-889-7170 for programmatic questions as they are the Placer County Department running this program.
 
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